I know AKB48 is now on the top of all idols in Japan. But when I first noticed that the idol group even has taken top 5 places in the Orion best selling chart at 2010s, it’s a little bit shocking. To me they are no different to a group of teenage girls selling their youth and energy. How can they beat the others, including some of the best singers and experienced entertainers in Japan to make such achievement?
One thing that Japan has been always fascinating me is her magic to change nearly anything to a profession, no matter how silly it seems to be. For example, they do have a “Datsujin” (Expert) in Ramen not because of his ability to prepare a bowl of delicious Ramen, but because he has traveled around Japan to taste different types of Ramen for his whole life which turns him into a “Datsujin” to define what’s a good bowl of Ramen. (So, that’s why we have a self-claimed “Japanese Drama Datsujin”…)
OK, let’s go back to the idol thing now. We all agree every body who’s doing business in entertainment business must have her own specialty to draw attention from the audiences. Even good actors have their own characters to distinguish among themselves, for example, Stephen Chow, Wong Tze Wah and Sandra Ng are actually representing 3 types of comedians. So what’s the position of a species called “Idol” in the entertainment business?
Idols are simply selling fantasies which do not require much acting or singing skills, not necessarily very beautiful but must be charming enough as a sweetheart that can be an object of desire that cannot be found in real life. The cost of being an idol is so low that attracts amateur young people who have a super star dream rush in. It is a highly competitive area for any idol to survive long. If she is unable to demonstrate her real ability just to secure a place in the business before the audiences become tired of her, she is going to lose her place to a younger, cuter counterpart. It’s time to wake up from the star dream.
However, the Japanese have found their way to turn idol career into professional business. Many idols are arranged to start their career as early as there are still in primary schools. Johnny & Associate, a big name specialized in male idols first train the little boys to dance, sing and perform on the stage, being prepared to back performances of famous idols of the same agency. This is a way to make them be customed to the business and draw attention from the audiences by making use the fame of existing idols. The agency would later form groups for the boys who considered to have potential becoming successful stars. With the huge influences of the agnecy in the Japanese entertainment field, the boys are kept busying to appear in many variety shows, music programmes, dramas, concerts and so on. Johnny’s do everything to keep bringing exitement to the fans. The fans, who grow up with the boys, having developed attachment to the idols, never quit supporting them. Top idols like SMAP manage to maintain their status for years without fading.
This highly systematic idol generating formula is of course adopted by other producers and agencies who have equally incredible resources and networking. Like AKB48, positioning themselves as “idols that you can see in person”, schedule their periodic performances at their theater in Akiba to please their fans. Although it is the most popular group in Japan, the competition among members very intense. These girls, aged from teens to tweeties, all have their individual character. They rival each other exhaustingly not just simply to stand out from the group from the group, but to secure a place as a member as well since many apprentices are out there waiting to replace any of them. These apprentices come from recruitment, or waitress working in the café in AKB48 theater. From a cluster of girls of different styles, you at least be able to choose one as your favourite. If you are becoming tired of one, you can soon turn to another. Yasushi Akimoto, the father of AKB48, has created spin-off groups, such as SDN48 and SKE48. A member of a group can be transferred to another for business strategy. The world of idol is actually very complicated which is not simply about the appearance of a teenager. It’s more about the influential power of and supports provided from the agency.
Training a kid into a sucessful idol is an expensive and long term investment. This explains why agency act like a control freak, watching the idols tightly to ensure they are not doing anything to harm the interest of the agency. Top idols desperate for winning the right to control their fate may attempt to ruin the fantasy for fans by getting herself, or his girlfriend pregnant, and married quickly during their golden period.
On the other hand the idol has contributed her invaluable teenage time for future career in performing. Her only skill is entertaining people. After long time being exposed to a circle of fame and vaniy, it’s hard for her to adjust herself to a normal life.